The Coca-Cola corporate headquarters building on North Avenue, as seen from Civic Center Station

If you’re wondering why the Coke HQ building is decked out as if it’s about to walk down the aisle, CL has some explanation.

The white drape on the the 29-story building will be used as a screen to project images on during an event commemorating Coca-Cola’s 125th anniversary this weekend.

That’s not just any 350-foot, semi-opaque white sheet, by the way. If this permit application is to be believed, that’s about $600,000 worth of Odwalla, Vitamin Water and Simply Lemonade hanging up there.