Not just talking about chicken bones. The push for food carts on Peachtree, launched earlier this year, is still on – Atlanta is home to a movement clamoring for clean, delicious, LEGAL street food in the city.

The conflict is a silly set of conflicting laws – basically, Atlanta thinks people need to be protected from the guys selling purses and sunglasses in Five Points, and thus has a vending ordinance that mandates “No vehicle shall stop or stand [on public property] and do business for more than 30 minutes.” On the other hand, the state is responsible for keeping dangerous or poorly prepared food out of our bellies, so Georgia law dictates that mobile food units can only have a permit for one or two locations (so that health inspectors can easily locate them). So Atlanta says “keep moving,” Georgia says “don’t go anywhere,” and we miss out on taco trucks and falafel vans. Bummer.

Events have special permits for food carts – that’s why we can get greek sammiches at the Sweet Auburn Festival and funnel cake at Dogwood and Cameli’s pizza at Soccerfest this past weekend in the Cabbagetown Park.  It’s also how they are holding monthly Urban Picnics at the Sweet Auburn Market – they took a hiatus due to a permitting issue, but will be back on the 25^th and every last Friday of the month thereafter.

Westside Creamery's Maggie

I haven’t made it to a picnic yet, but I sure ate the hell out of some Korean BBQ from a truck at Atlanta Streets Alive and have overindulged on some of Westside Creamery’s ice cream.

I’m a fan of street food. I’m a fan of anything that gets people outside. I LOVE playing outside, and even I’ll find myself sitting at a desk for 9 or so hours without budging. Buying and eating food on the sidewalk is one more little hack at car culture and one more little lift-up to people culture that I love to see sprouting in Atlanta.

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I had the pleasure last week of spending an evening in the company of Jake Rothschild, the namesake and man behind the success of Jake’s Ice Cream, and now also the proud pappa of the Irwin Street Market. The market is located in the Old Fourth Ward on the corner of Irwin and Sampson Street, across from the well photographed and directional landmark water tower.

When you walk into the market you’re greeted by a large, industrial but cozy room. The exterior walls host a variety of vendors: to your right is Flower Bar, beyond that is a woman who sells handmade soaps and beauty products, beyond that is another room with art, books and my favorite clever greeting cards on a spinning rack (you need to go yourself to see). In the main room continuing counter clockwise is a cupcake maker, a fabulous cookie bar and beyond that a coffee bar. That brings you around to the left side of the room and its anchor businesses: Jake’s.

There’s another room to your left as you come in, hosting framed photography on the walls, comfy couches and more intimate lighting with two adjoining alcoves for privacy and conversation. Back in the main room, you’ll find couches, armchairs and the family table flanking retro ovens being used as displays for other locally made wares.

Admittedly, I didn’t know much about Jake or his business adventures, and while I had patronized the Irwin Street Market (lunch at Jake’s, flowers from Flower Bar for the housewarming, cupcakes from Button Cakes Bakery) I wasn’t entirely clear on what was happening in the space, and hadn’t given a lot of thought to the eclectic collection.

Friday night, I got the 411. Simply stated, it isn’t just the goal of the market, but the intent behind everything Jake does: to nurture and help local business grow. On the website for ISM, its declared as our neighborhood s urban artist market, and it is.

It’s an incubator for small business who wouldn’t otherwise be able to afford a storefront, who wouldn’t normally have the coaching and support of someone who has tried, stumbled, succeeded and found himself in the process.

As someone with a unquenchable passion for small business and a soft spot for “the little guy”, I’ll be undoubtedly be spending more time at the market. Bonus: free wifi and loads of comfy spots to sit without loud-not-my-taste music rattling your thoughts out of your head. Perfect for plotting about and noodling your own business dreams, which you can see to fruition right there at the Irwin Street Market.

Oh yeah, and remember that post several weeks back where I said that if I wasn’t so lazy I’d start a small local produce stand? Great minds think alike: keep an eye out for just that at Jake’s in the next couple of months.