Bland Atlanta


Somebody paid money for that.

12 Comments so far

  1. Lori (unregistered) on October 17th, 2005 @ 1:00 pm

    Ewww. That’s just wrong.

  2. Tony Mc (unregistered) on October 17th, 2005 @ 1:40 pm

    Ordinary. Oblivious.

  3. Daniel (unregistered) on October 17th, 2005 @ 1:53 pm

    Obsequious. Odios. Odiferous.

    What does the letter ‘O’ have to do with Atlanta?

  4. Thomas (unregistered) on October 17th, 2005 @ 2:29 pm

    This is the moniker that will bring in $3 billion in the next four years? Really?

    (And I didn’t know the Target logo and the Lucent logo were even dating … )

  5. Amber (unregistered) on October 17th, 2005 @ 2:45 pm

    The unveiling is the latest release of the Brand Atlanta campaign that builds on the three themes of opportunity, optimism and openness รณ attributes that marketing experts believe define Atlanta.

    Why do I find that entire sentence so amusing?

  6. Seth (unregistered) on October 17th, 2005 @ 5:37 pm

    An official site for the new Brand Atlanta. No blog, though.

    No comment form for complaints either.

  7. Maigh (unregistered) on October 18th, 2005 @ 8:43 am

    What does it have to do with Atlanta, indeed, Daniel.

    I can’t help but think of Office Space and the “O” face, but that’s just me and my mind is always in the gutter…

  8. Jim V. (unregistered) on October 18th, 2005 @ 12:25 pm

    I had fully expected the logo to be mediocre, but not bad that bad. What amazes me is that when the “ATL” appears without the “anta”, as in the circular logo, it actually looks like a printing mistake.

    Who knows? Maybe the poor logo will give the song an Opportunity to shine. I’m Optimistic. At least I’ll be Openminded.

  9. karsh (coming back soon!) (unregistered) on October 18th, 2005 @ 1:00 pm

    Today, the Brand Atlanta campaign has their schwag flunkies out and about the Downtown area passing out those fashionable rubber bracelets, plastic cards emblazoned with the logo, and small fold-out brochures with rhetoric about how fabulous the Brand Atlanta logo and campaign are.

    No need to ask, as I already have a spoon to gag myself with. *ack*

    From a design standpoint, this looks like some freshman’s Illustrator 101 project (circles and swooshes? Mon Dieu!). Yes, the Target and Lucent logos have been dating…and look at what hath spawned. P.U.!

  10. Lori (unregistered) on October 18th, 2005 @ 4:24 pm

    It just looks like something from the 80’s. I don’t get it – they seriously couldn’t think of something better?

  11. jehad (unregistered) on October 18th, 2005 @ 5:21 pm

    i wish that logo had been created in las vegas..then at least it would have stayed there.

    i hate it.

    Has to be a joke.

  12. SHANNON (unregistered) on November 3rd, 2005 @ 5:49 pm

    I noted after reviewing the logo and the Web site that it’s obvious that Coca-Cola practically owns Atlanta. And then I came across this from “More than 60 different “stakeholders” have been involved in developing the concept behind the campaign, according to Jackson Kelly, a Coca-Cola executive who has been on loan to help create a new brand for Atlanta.”

    No freakin’ wonder. Hence the subliminal(my a**) coca-cola look.

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