99X has cancelled the On the Bricks concert series.

After four wonderful seasons, Atlantaís premier concert series, On The Bricks, will not return for the Summer 2005 season. In its outstanding run in downtown Atlanta, including 48 great shows, with 200 bands and more than 1,000,000 concertgoers, On The Bricks has been a key entertainment attraction for the city of Atlanta and all of Georgiaís residents.

On The Bricksí goal since its inception has been to provide a premier outdoor concert series featuring A-list artists that is both affordable and accessible to all. On The Bricks has been able to achieve this unique mix of excellent talent at a reduced ticket price with the generous support of corporate sponsorship. Unfortunately, we have not been able to generate the necessary sponsorship support to produce On The Bricks for the 2005 season.

A commenter on this Atlanta LJer sees a conspiracy.
Sponsoring huh? Sounds like another work of Mayor Shirley Franklin and her intention to move Buckhead to Underground. CONSPIRACY!!!!

4 Comments so far

  1. UglyRedHonda (unregistered) on April 23rd, 2005 @ 10:51 pm

    Unimportant side note: 99x was not involved. They bailed on On the Bricks years ago. Star 94 has been the title sponsor for the last several years. But I think the plug was pulled by Mad Booking, the main promoter/organizer of the event.

  2. Andisheh Nouraee (unregistered) on April 23rd, 2005 @ 11:43 pm

    Like UglyRedHonda wrote, On The Bricks was not a 99x event. It was Mad Booking event.

    Why did On The Bricks die?

    It’s hard for upstart concert promoters like Mad Booking to compete with the the Concert Southern/Clear Channel behemoth, especially when you consider they were attempting to compete on Clear Channel’s own turf (big audience/mainstream performers). In the end, Mad Booking couldn’t make it work. For the past two years, it was very difficult for them to get appealing musicians to play at On The Bricks (Uncle Kracker, oh joy!). As a result, the crowds were small and fewer sponsors cared.

  3. fat asian baby (unregistered) on April 27th, 2005 @ 1:36 am

    Well there’s still the Midtown Music Festival…which is shaping up quite nicely, might I add.

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