So, apparently Turner field is set to reveal [login] its $10 million, 71-foot-tall HD video screen.

While I do think there exists the potential in this toy to enhance the entire Braves game experience, my heart sinks thinking about the amount of advertising sure to errupt from this behemoth. Why else would they install it? So attendees can see the game better? Yeah. Right.

They spent $10 million on the biggest TV on earth and they have, on a good night, a voluntarily captive audience of 50,000 who will be unable to look away. You better believe they are going to be cranking out the commercials. Between every inning, between every batter, and possibly between every pitch.

I bet they recoup their investment before the all-star break, and then it will become the profit center it is intended to be. [sigh]

Regardless, I’m still looking forward to going to Braves games.