Slogan for Atlanta

The city is looking for a slogan.

Atlanta is trying to define itself. Then it wants to sell its newfound identity to locals and outsiders as a way to bolster the city’s economy.

To that end, business, civic and government leaders are convening behind an effort to develop a strategic and unified marketing campaign to attract new residents and jobs. The initiative will be announced officially today by Atlanta Mayor Shirley Franklin.

The far-reaching branding campaign will include a slogan, but that is the tip of a marketing iceberg.

“It’s beyond just a slogan,” said Jackson Kelly, a Coca-Cola Co. marketing executive who has been loaned to the effort for the next six to 12 months. “It’s about a campaign creating a sustainable marketing plan that will help support and drive Atlanta for years to come.”

The timing works because Atlanta soon will unveil several attractions and amenities — the Georgia Aquarium, a new World of Coca-Cola, an expanded High Museum of Art, and the fifth runway as well as the new international concourse at Hartsfield-Jackson International Airport.

You can enter your own suggestions here. Mine was “Atlanta: The City Too Busy to Fix Potholes” (there’s a screening process, so I don’t know if it got through).

While I’m on the AJC front page, please somebody save us from this.

In the comments, Jessica reminds me of a discussion we had on this metblog about slogans for Atlanta way back in September. There are some good slogans in the comments on that entry as well.

And the Farkers had a bunch back then also.

7 Comments so far

  1. Jessica (unregistered) on February 1st, 2005 @ 9:39 am
  2. Tony (unregistered) on February 1st, 2005 @ 5:24 pm

    I can’t believe not a single one of those Farkers (that I could see) entered “It’s not the heat, it’s the stupidity.” That’s my favorite.

  3. Jen (unregistered) on February 1st, 2005 @ 7:05 pm

    Atlanta: The City Too Busy Running For Its Life To Hate

  4. scott partee (unregistered) on February 3rd, 2005 @ 4:40 pm

    Bring your money and bulldozers!

    We tried to by the NYC of the South and became the LA of the East.

    Atlanta: Do you like what we’ve done with the place?

    Atlanta invites you to stroll down the famous Peachtree street, but rent a car first.

    Subtly segregated for your convenience.

    Come grow with us; we’ll clear-cut a path for you.

    The city outclassed by Dallas (a reference to the yellow bridge for Atlantic Station, which could have been a masterpiece by Calatrava (who is doing his design in Dallas)).

    Hotlanta: feel the slash ‘n’ burn!

    Wow. I’m being cynical today.

  5. store (unregistered) on October 18th, 2005 @ 8:12 am

    You may find it interesting to check the pages on store … Thanks!!!

  6. store (unregistered) on October 18th, 2005 @ 8:14 am

    You may find it interesting to visit some relevant pages on prescription .

  7. Wayne (unregistered) on November 11th, 2005 @ 8:01 am

    I’m glad to see that Atlanta chose the tag line from “Redneck Deer Huntin'” for the slogan.

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