Thirty metro Atlantans started Zipcar’s Low-Car Diet yesterday. The 30 participants, chosen from 100 local applicants, got a free one-year Zipcar membership in exchange for agreeing to give up using their respective personal vehicles for one month and instead walk, bike, take transit or use Zipcar.
The free Zipcar membership (usually $50) is nice, but I think they could have made it a bit more interesting. Perhaps asking the participants to give up their cars for three months and giving them 10 or 12 hours of Zipcar driving credits each month. This would be the perfect time of year for it. Fall (is it EVER going to be fall?) and our very mild early winter are about the best time of year for commuting al fresco.
Most of the people quoted in the AJC story sound like city-dwellers who aren’t particularly wedded to driving anyway. How about you? Could you make it for a month without your own car? How well (or badly) do you think you’d do? How would $60 (soon to be $68) per month for an unlimited MARTA pass, plus the cost of a few Zipcar trips per week – $7 to $10.25 per hour – compare with what you’re spending to get around every month now?