If Hotlanta hadn’t jumped the shark already…

Ohhh, it's a joke. I get it...
We’ve had a little discussion recently about the term Hotlanta. It won’t die. Maybe it has just morphed into acceptable ironic territory for natives. How else to explain the advent of Hotlanta hot sauce? Get the info at Creative Loafing (h/t: Blissful Glutton). This showed up on my radar because I immediately recognized one of the founder’s names. I had some friends that went to high school with Thomas Wessels, and I vaguely remember the guy from parties.
Turns out entrepreneurism runs in the family – his brother Andy is one of the Whynatte guys. I don’t know either of these guys, but I like to encourage local stuff as much as possible. (Even if it is only a matter of time before someone on HCWD is wearing Whynatte stuff.) I’ll have to try the Hotlanta hot sauce next time I’m at Fox Bros.
I just don’t know if I could bring myself to try it, on principal alone, which sucks because I love hot sauce.
Unfortunately, I have a soft spot for really bad jokes – and I think this qualifies.
If you try it and it’s really, really, really good (and I do mean really good!) then I might give in and try it. I wouldn’t be surprised if my dad hasn’t already rushed out to get a bottle.
I had some at Sauced on Sunday night. The stuff is GOOD! I will absolutely buy it, but probably cover the label with something else.