MARTA goes for “Gold”

Midtown Station

MARTA CEO Beverly Scott announced Thursday that the transit agency’s Yellow Line will be renamed the Gold Line. MARTA is making the switch in response to complaints from some Asian-American advocacy groups who said that the word “yellow” still carries the connotation of a racial epithet.

The route was known as the Doraville Line until October 2009, when MARTA changed its rail line names to colors to make them easier for riders to navigate. 2000 Census data put the percentage of residents of Doraville and neighboring Chamblee who identified themselves as “Asian” at 12.7 percent and 14 percent, respectively.

Scott told the AJC that the re-renaming will be phased in over an as-yet-unspecified time period. Electronic train arrival boards in stations already reflected the change Friday while the agency’s Web site still refers to the “Yellow Line.”

2 Comments so far

  1. Roxie (unregistered) on February 21st, 2010 @ 9:45 am

    While some might see this issue as trivial, I remind you it does takes many bricks to build a house. Also, I’m glad MARTA responded the way that it did. It shows that they care and have a desire to make their passengers comfortable. I wish more businesses would feel that way

  2. Tamra (tlt0912) on February 22nd, 2010 @ 2:07 pm

    I was really surprised that MARTA moved so suddenly on this, but then I found out that the story had gotten all the way to Gawker and Huffington Post. So, I don’t know how much of it to attribute to sincere concern and how much to attribute to PR fire-fighting. But, it does show that they want to be seen as an engaged part of the community rather than the lumbering bureaucracy they’re often accused of being.

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