Why the hometown dis, Joe’s?

I was at Joe’s in East Atlanta getting some coffee with James Saturday night after the Hawks blew out the Hornets.  Joe’s has this poster on the wall that really annoys me – it is in the same design style as this old-school postcard.  The one at Joe’s reads, “Atlanta – like nowhere else!” or something along those lines, but instead of Atlanta icons like the one I just linked to, the one at Joe’s has images of Target, Moe’s, and other chains inside the letters of “ATLANTA”.

The joke of course is that Atlanta is like everywhere else, what with the suburbs, the strip centers, and the chain stores.  There are of course PLENTY of places in Metro Atlanta where that joke makes sense.  A successful independent coffee shop in East Atlanta is about the LAST place where that joke makes sense.

I mean, I understand everyone isn’t an annoying home town booster like yours truly.  But there is plenty that is special about Atlanta that a place like Joe’s can celebrate – plenty that a place like Joe’s even represents.  And you will also typically see lots of this sort of thing at Joe’s – posters for the Chomp and Stomp, local music venues, etc.

A snarky poster denigrating the hometown is just out of place.  It is the sort of attitude that I’d expect to see from annoying New Yorkers or something, and that I’d want to respond to with “you are welcome to go back home,” but with more curse words.  So what’s up Joe’s?  I don’t get it.

6 Comments so far

  1. Andisheh Nouraee (unregistered) on November 16th, 2009 @ 12:01 am

    The art you describe is part of a series bemoaning the bland, suburban-style development that accompanied the last decades intown revitalization. Ask Dawn or Al about it.

  2. bking on November 15th, 2009 @ 11:34 pm

    It is easy to be a cynic.

  3. bking on November 15th, 2009 @ 11:49 pm

    I’d also just add that the last decade of intown revitalization has also brought a lot of really great developments and historic restorations, including, but not limited to:

    Swift and co., and the rest of Castleberry Hill
    Troy Peerless building
    Puritan Mill
    Glenn Hotel
    Ellis Hotel
    Fulton Bag and Cotton Mill
    Southern Dairies
    Bass High Lofts
    The Biltmore
    the Luckie Marietta District

    New developments:
    1180 Peachtree
    Glenwood Park
    Ormewood Square
    MidCity Lofts
    Technology Square

    Sure, Sembler has done its share of suburban style development, but that piece of art ignores lots of really hard work done to keep Atlanta special.

  4. Vic (unregistered) on November 16th, 2009 @ 9:11 am

    Do any of these places sell a sense of humor? Lighten up! I love Atlanta, but it’s funny!

  5. John (unregistered) on November 16th, 2009 @ 11:16 am

    That poster is the artwork of R. Land.


  6. murf (unregistered) on November 17th, 2009 @ 3:27 pm

    Agreed….I get so tired of people hatin’ on the city. It seems like Atlanta catches non-stop shit from both OTPers and smug hipsters who are claiming that they are moving to NYC or SF or Austin any day now. Seriously, please go. And we can all act like we hate the Edgewood shopping center (as a symbol of suburban stores in the city and terribly designed to boot) but don’t act like you aren’t secretly grateful that you no longer have to venture so far to get your Target on. You can support better development and independent stores to have a positive impact on the cityscape…but blanket negativity doesn’t help!

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