"Free Family Fun" in Grant Park – even if it’s in name only, a nice thought.

slumdog-millionaireNear the Berne Street entrance to Grant Park, the following movies will be/have been showing at 8pm on Wednesday evenings during an event billed as “Free Family Fun” by a group called the Lewis Allstars.

The films featured are as follows:
Wednesday, July 1st:
Transformers, PG-13, released 2007.

Wednesday, July 8th
Spiderman, PG-13, released 2002.

Wednesday, July 15th
Slumdog Millionaire, R, released 2009.

So, two PG-13 films and an R-rated one are considered “family fun”?  To whom?

While I’m glad to see free movies are showing in a patch of grass near my neighborhood, so that I don’t have to pay to park or fry my backside on the concrete at Centennial Olympic Park, calling it “family fun” is misleading (or ignorant).

I got “the look” from my wife for letting our nearly-3-year-old stay in the room during Return of the Jedi last weekend (especially when said 3-year-old covered her eyes and said, “Daddy, that’s too scary” during Darth Vader’s entrance onto the nearly-completed Death Star).

Ain’t no way I’m taking her to see all the mangled bodies and crashing cars featured in the above three films.  Good idea, bad marketing.

See, e.g., the urban legend about Chevy’s marketing the “Nova” in Mexico.

4 Comments so far

  1. Roxie (roxie) on July 7th, 2009 @ 3:33 pm

    There are free movies showing at Atlantic Station.
    Starting on the 9th, they’re showing ALL of the Harry Potter movies (each night) leading up to the release of the new one.

  2. silverrubicon on July 7th, 2009 @ 4:23 pm

    You seem to be making the assumption that all families consist of children under 13.

  3. BOHO Moe (mmoebes) on July 7th, 2009 @ 9:37 pm

    @Roxie, Thanks for the intel!
    @Silverrubicon, Nope, but the words "family fun" have that general connotation.

  4. james hervey (jeherv) on July 8th, 2009 @ 8:38 am

    i saw this thing on yelp! and couldn’t actually track down any information about the secretive sponsor. it made me wonder if the whole thing wasn’t a ploy to trick people into watching a scientology recruiting video.

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