"Free Family Fun" in Grant Park – even if it’s in name only, a nice thought.
Near the Berne Street entrance to Grant Park, the following movies will be/have been showing at 8pm on Wednesday evenings during an event billed as “Free Family Fun” by a group called the Lewis Allstars.
The films featured are as follows:
Wednesday, July 1st:
Transformers, PG-13, released 2007.
Wednesday, July 8th
Spiderman, PG-13, released 2002.
Wednesday, July 15th
Slumdog Millionaire, R, released 2009.
So, two PG-13 films and an R-rated one are considered “family fun”? To whom?
While I’m glad to see free movies are showing in a patch of grass near my neighborhood, so that I don’t have to pay to park or fry my backside on the concrete at Centennial Olympic Park, calling it “family fun” is misleading (or ignorant).
I got “the look” from my wife for letting our nearly-3-year-old stay in the room during Return of the Jedi last weekend (especially when said 3-year-old covered her eyes and said, “Daddy, that’s too scary” during Darth Vader’s entrance onto the nearly-completed Death Star).
Ain’t no way I’m taking her to see all the mangled bodies and crashing cars featured in the above three films. Good idea, bad marketing.
See, e.g., the urban legend about Chevy’s marketing the “Nova” in Mexico.