Throw Those MARTA Tokens In a Time Capsule

I haven’t heard any first hand reports of a love affair with the new Breeze card, but no matter – after June 30th, MARTA will be kickin’ their cute little tokens to the curb and you’ll have no choice but to use it. As much as I loved those little tokens with the cute picture of the front of the bus comin’ to getcha, it’s about damn time we steped our game up. I used the tap pass model in London and loved it and the recharable kind when I lived in SF on BART and they’re both superior to what we’ve been rockin’ for the last – oh – FOREVER?

Word on the street is that if you order one by June 30th, you can get it “free” on-line, after June 30th, there will be a $5 charge added to your first trip to get one.

Catch the Breeze that’s right for you:

Breeze Card: Best Value for Frequent and Occasional MARTA Riders
Secure: With Balance Protection, you won’t need to worry if your card is
lost or stolen
Convenient: Reload at any Breeze Vending Machine, RideStore
or bus fare box (single fare only)
Flexible: Stores up to $100 in cash value and any pass, including 7-day or 30-day pass
Reliable: Card lasts up to four years

Get it while it’s FREE at any MARTA RideStore, breezecard.com or call 404.848.5000. Beginning July 1st 2007, the cost of a Breeze Card will be $5 – fare not included.

——————————————————————————–
Breeze Ticket: Best Value for Visitors
Can be purchased from any Breeze Vending Machine in any MARTA rail station
Stores cash value or a pass worth up to $20
Expires 90 days from date of purchase

Beginning May 1st 2007, the cost of a Breeze Ticket will be $.50–fare not included.

14 Comments so far

  1. Annie (unregistered) on June 27th, 2007 @ 1:39 pm

    I find it interesting that they wait until July 1st for the $5 charge to kick in – A good way to milk all the unsuspecting 4th of July/Peachtree Road Race/Lenox Mall/Centennial Park fireworks crowd, perhaps? Cha-Ching.


  2. Melanie (unregistered) on June 27th, 2007 @ 2:57 pm

    Annie – while I agree that it is kind of smarmy, I must say that I’m more compelled to be impressed that MARTA actually had the business-savvy to time it that way. Didn’t know they had it in them!


  3. Andisheh Nouraee (unregistered) on June 27th, 2007 @ 3:20 pm

    The cards are fine. The tapping is fine. The card dispenser machines suck.


  4. BTI (unregistered) on June 27th, 2007 @ 3:34 pm

    I’ll be glad when they start requiring you to tap out so those guys that say they’ll get you in for a dollar by reaching around and triggering the sensor will be out of business. Otherwise, I think Breeze is great. Oh if you still want to see a token, go to the remodeled Decatur station, they have a nice area out front with tokens embedded in the sidewalk.


  5. Kelly (unregistered) on June 27th, 2007 @ 3:44 pm

    Interesting. I had to pay $5 for the card I purchased two months ago. Also, they don’t always work. I’ve had to squeeze under the gates twice now because it wouldn’t take my card.


  6. BTI (unregistered) on June 27th, 2007 @ 4:41 pm

    Sorry to be picky but the $5 charge for a breeze card isn’t added to your trip. The $5 includes a card plus a round trip fare, so you’re paying $1.50 extra for a card that is supposed to last about 4 years. Although if you ask nice enough, your employer may give you one for free.


  7. Karsh (unregistered) on June 27th, 2007 @ 7:11 pm

    “I’ve had to squeeze under the gates twice now because it wouldn’t take my card.”

    Horsepuckey! You must be one of the Littles to get under one of the new gates if it wouldn’t open.

    The cards, from my experience so far, do last pretty long (I’ve had mine now since September). As far as the July 4th holiday though, watch how much of a “breeze” it’ll be to get through those gates. MARTA’s got a handful to contend with for that.

    And yes, those card dispensing machines do suck. They were all out of order at my station this morning (West End).


  8. Maigh (unregistered) on June 27th, 2007 @ 10:42 pm

    @ BTI – the “more” in the above bit included text directly from the MARTA site (hence the quotes) about the pricing structure.


  9. Deb (unregistered) on June 28th, 2007 @ 11:59 am

    I guess I must be lucky because the card has worked fine for me and the few times it hasn’t, there was a MARTA person there to help. Also, the machines work fine for me. I’ve had mine since August and now that I can refill it using my charge card, I am loving it. I just can’t wait til you can go online and add money. I’d like to be able to put, say, 100 on there instead of at most 17.00 (I have a 1/2 fare card due to my disability).


  10. Jackie (unregistered) on June 30th, 2007 @ 1:02 pm

    Hey all you Atlatans, if you a’ll don’t like it, get the hec out, stop complaining and move to the beautiful state of Arizona. Oh I forgot, If you all can’t afford the marta fare you all can’t affotd to move, my bag. Pay the crap ass fare and get on with your lifes.


  11. Jackie (unregistered) on June 30th, 2007 @ 1:02 pm

    Hey all you Atlatans, if you a’ll don’t like it, get the hec out, stop complaining and move to the beautiful state of Arizona. Oh I forgot, If you all can’t afford the marta fare you all can’t affotd to move, my bag. Pay the crap ass fare and get on with your lifes.


  12. Jackie (unregistered) on June 30th, 2007 @ 1:02 pm

    Hey all you Atlatans, if you a’ll don’t like it, get the hec out, stop complaining and move to the beautiful state of Arizona. Oh I forgot, If you all can’t afford the marta fare you all can’t affotd to move, my bag. Pay the crap ass fare and get on with your lifes.


  13. Jackie (unregistered) on June 30th, 2007 @ 1:17 pm

    Duck under the gate, or beter yet, have sombody on the other side hit the eye beam so the gate opens. I don’t see a problem. I guess thats the ATL. in me. And I’m origanally fron Conn. See what happens when you live in the ATL. for 10 yrs.


  14. md94117 (unregistered) on June 30th, 2007 @ 3:50 pm

    I’m considering moving to Atlanta from San Francisco. I haven’t owned a car in 4 years, so I’m a little worried because I’ve heard that Atlanta is so NOT the place to live and ride public transit. Is this true? Is it impossible for me to get around without paying for a car?

    Thanks



Terms of use | Privacy Policy | Content: Creative Commons | Site and Design © 2009 | Metroblogging ® and Metblogs ® are registered trademarks of Bode Media, Inc.