maybe this will work….

judging from attendance at phillips arena in 2007 the odds that you were actually paying attention and caught this might be pretty low.

that being said, perhaps not being content with the idea that two draft picks in the top 15 this year would change their fortunes, the atlanta hawks unveiled new uniforms and a new logo over the weekend.

you can check out the new unis and the new logo here on the hawks official site. the logo is pretty much the same except for a new color scheme, but the uniforms look substantially different.

reaction from the blogosphere to the new uniforms has been positive if a bit tepid. sporting evolution says, “I like the new secondary logo, and the uniforms are real nice.”

thehype over on the aol fanhouse, says, “Personally, I don’t think it’s spectacular one way or another — it’s nothing horrible like the Christmas inspired Bucks uniforms or even the influx of red so many teams now have. These feel just very … safe. Maybe it’s a good thing they are being low-key.”

and over on the atlanta hawks blog (yes, there is one), matt says, “The Hawks unveiled their new uniforms / logo today. My initial reaction? Bland. My follow up reaction? I like ’em. I really like ’em. Apparently the away jersey is an homage to the 1958 St. Louis Hawks, winners of the NBA championship.”

so thoughts? like ’em? hate ’em? don’t care?

personally, i have decided to become a hawks fan next season. the uniforms have inspired me, mindless mass tool of the marketing machine that i am….i mean seriously, who needs wins when you have new uniforms.

4 Comments so far

  1. Seth (unregistered) on June 26th, 2007 @ 9:18 am

    Uniform/logo changes are the last bastion of a scoundrel team.

    Or words to that effect.

    That said, I like them and I’m in.

  2. james (unregistered) on June 26th, 2007 @ 9:24 am

    well better than ‘love it or leave it’ which our own d.ortiz once referred as the “last refuge of a cretin,” although whether being a scoundrel or a cretin is worse is, i am sure, up for debate.

  3. Greg (unregistered) on June 26th, 2007 @ 9:56 am

    I’m undecided it they look more like the Charlotte Bobcats or maybe the New Jersey Nets now… In my opinion they should have brought back a homage to the Dominique era threads like Seattle kinda done a few years ago

  4. BTI (unregistered) on June 26th, 2007 @ 11:44 am

    Attendance seems suprisingly high to me. Philips only holds like 18k. Avg attendance of 85% capacity seems pretty high for such a bad team, but I guess it’s still low in comparision with the rest of the league. I wish turner field was 85% full every night.

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