i swear i saw this on cbs…

well not quite, but our hometown airline, fresh emerged from bankruptcy has come up with a marketing ploy quite reminiscent of the cbs reality show the amazing race.

dubbed delta siteseer, contestants are going to be sent on several 4 day travels to various international destinations and have their journeys webcast on the internet. after each trip, internet visitors will ‘vote off’ one group of two. the prize for the final team is one million skymiles.

as far as marketing goes, this actually sounds pretty cool.

no sarcasm here. i think i am actually planning to apply.

if you want to as well you have until july 5 to submit a 2 minute video with your travel partner.

click here for more details.

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