Let’s Talk Numbers, Coke
Our very own Coca-Cola Company had a representative hop a flight to Beijing this week to attend a big ole annual WWF meeting, where it pledged to lead its global beverage operations including those of its franchise bottlers to replace the water it uses in its beverages and their production. Blah blah what?
As part of the “multi-year relationship”, Coke said it will focus its actions in three areas: 1) reducing the water used to produce its beverages, 2) recycling water used for beverage manufacturing processes, and 3) replenishing water in communities and nature.
I heard this and scratched my head – thinking “so what, you’re going to swwep up all the Coke/Diet Coke/Coke Zero/ etc. that spashes out during the bottling process and send it to a reclamaition plant?” No no. Not so simple, not so fast.
I found out about some of the numbers relating to the first point which – with crust still in my eyes – I can only vaguely remember and can’t find on the net (yet) to link you to.
Either way, it’s something like 30 liters of water to produce the amount of sugar required for 1 liter of Coke.
Gross.
Kinda makes me feel like an asshole, and an ignorant super consumer on account of my love affair with Captain & Cokes. If only they weren’t so delicious. And don’t even get me stated about the carbon footprint of a cute little bottle of Fiji water…
There’s no sugar in Coke — at least not any in Coke produced for domestic consumption.
At a bare minimum (b/c, as I said, I’m still collecting evidence as it were) the Mexican formula still uses cane sugar, and not high-fructose corn syrup.
Besides, if we were talking solely domestic issues – would the meeting have been in Beijing?
I also offer: http://www.drinksmixer.com/desc264.html
Coca-Cola®
Coca-Cola is the biggest selling soft drink worldwide. It is a carbonated soft drink made with extracts from coca leaves, kola nuts, sugar, carmel, along with acid and aromatic substances.
The Coca-Cola concentrate itself, which remains one of the world’s most closely guarded trade secrets, is added to a filtered syrup of sugar and purified water and subsequently carbonated. It originated in 1886 as a soda fountain beverage made from cocaine from the coca leaf, and caffeine extracts of the cola nut. It was created by an Atlanta pharmacist, John S. Pemberton.
The meeting was in Beijing b/c the WWF conference was being held there.
Uh, yeah. “Our very own Coca-Cola Company had a representative hop a flight to Beijing this week to attend a big ole annual WWF meeting”.
Point being, if it was all domestic and tiny, they’d probably have invited them here for tea and crumpets. Or beer and dogs. Either way.
Can we focus on the fact that we’re killing the planet here and stop being argumentative for shits and giggles? Greif.
We aren’t killing the planet, the planet will be just fine, it isn’t going anywhere. We, however, are.
“Besides, if we were talking solely domestic issues – would the meeting have been in Beijing?”
’cause everything we consume is made in China now. :D
Touche, Chintan! Well done… hee hee
The numbers: “For one liter of Coke, it takes 250 liters of water to produce that sugar that goes into that Coke.”
The link: http://tinyurl.com/2gpeop