fruits on auburn

i drive up randolph most days in a desperate attempt to avoid the i-20/connector interchange. not to long ago i noticed that the old general store that stood on the corner of auburn avenue and randolph was being painted and changed into something entirely different.

well, i’ve been away most of the summer and am home for a week, and noticed as i was driving back that the building is being converted into something called ‘lottafrutta,’ which according to the awning pledges to be a home of gourmet selection of fruits and a market.

i suppose the opening of a gourmet fruit market at the corner of randolph and auburn says a lot about the changes the city is going through.

while poking around the net, trying to find any information about ‘lottafruit’ (totally unsuccessful, but i plan to keep digging) or trying to remember the name of the general store that was there (again unsuccessful, please leave in comments), i came across this very interesting article on cnn from 1998. very interesting to read about the perspective on the past and what they thought would happen in the future.

an interesting quote from the cnn article:

Jackson also believes the avenue is on the rebound. He said he plans to move one of his securities firms to the avenue and set up business — not to try to recapture the past, but to work for the future.

i wonder what he would think of javology.

i love the revitalization this city is experiencing. i love historic neighborhoods being reenergized and repopulated. i love the spirit of youth and energy i feel in east Atlanta, edgewood, inman park and on auburn avenue.

so go for it ‘lottafruit.’ i’ll buy an apple from you and share in the urban renaissance going on.

more information on sweet auburn is available here including some information on some really cool upcoming festivals.

7 Comments so far

  1. katherine (unregistered) on July 11th, 2006 @ 12:54 pm

    Are you talking about the store across from the Wigwam. If so, I think it was called Uncle Harry’s.


  2. james (unregistered) on July 11th, 2006 @ 12:55 pm

    that’s the one, and you are absolutely right, it was called uncle harry’s.


  3. True Believer (unregistered) on July 11th, 2006 @ 9:38 pm

    Just this morning I drove by the some store and wondered what Lottafruit was going to be like. I am eager to see revitalization on Auburn but for the most part the street is still a disgrace. I live in the neighborhood and drive down it a few days a week on my way to work. Edgewood isn’t too hot either between Boulevard and Piedmont.

    It’s a real shame because the MLK Center is arguably Atlanta’s most significant tourist destination. The neighborhoods around it should reflect that importance. I doubt many people even go to visit the center because of the surrounding decay.


  4. Annie (unregistered) on July 12th, 2006 @ 9:01 am

    Great post. I also enjoy the revitalization of intown Atlanta neighborhoods. such a pleasure to watch and be a part of it all.


  5. fatasianbaby (unregistered) on July 12th, 2006 @ 4:56 pm

    hmm…i just moved into the neighborhood (yes i am part of the problem, or the solution, whatever). i will have to investigate the presence of fresh fruit in the near future. it might be nice to integrate some produce into my regular diet of bacon and french fries.


  6. KriKri (unregistered) on July 12th, 2006 @ 6:45 pm

    I saw that! That’s my hood…I walked by and thought it was a rather “ghetto” name : ) but I love it!
    Can’t wait to see what it actually is when they finish it out.


  7. james (unregistered) on July 24th, 2006 @ 2:46 pm

    well they have a website http://www.lottafrutta.com/ but not much infornation there.

    if the owners are reading this or someone who knows them is, please let them know i would love to chat about their new establishment.



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