Atlanta Metblogs » What’s In A Name?

June 1st, 2006 @ 8:48 AM Uncategorized

In this case probably not too much, but you concert-goers should be aware that Earthlink Live is now the Venue-Formerly-Known-As-Earthlink-LIve.

4 Comments so far

Eric (unregistered) on June 1st, 2006 @ 9:27 am

Wasn’t it the Center Stage way back before it was renamed Earthlink Live? If so then it’s just going back to its roots.

As with all other corporate-sponsorship naming deals, I wish that they would keep the actual name of the venue at least partially intact. (Like, instead of the Chick-fil-A Bowl, let’s have the Peach Bowl brought to you by Chick-fil-A.)

I understand today’s marketplace spawns these sponsorships. I just think it’s disorienting when the sponsors change. If they had kept the Center Stage name and just had “brought to you by Earthlink” or “The Earthlink Center Stage Theater” then this a future changes would be less confusing.

End of rant.
Paulie [eatl/ga] (unregistered) on June 1st, 2006 @ 9:34 am

Yes Eric, it was previously Center Stage (although it may have had another name before becoming Earthlink Live), that’s why I said “(Re)Introducing”.

I wholeheartedly agree that it would be easier to keep track of changes if venues would keep a non-vendor-spcific piece as part of its name.
Stevo (unregistered) on June 1st, 2006 @ 9:47 am

Lakewood amphitheater anyone?
why (unregistered) on June 2nd, 2006 @ 3:14 pm

Advertising ruins everything. Is it not enough that everywhere I look I am bombarded by advertising? Must I also have to call everything the “Microsoft stop sign” or “the sidewalk brought to me by Clear Channel”? Capitalism is no fun anymore. Stop this crazy thing!