Have you been wondering? Jake’s –> Muriel and Sebastian’s
You may have noticed that a couple of Jake’s locations have changed to Murial and Sebastian’s. Don’t worry, it’s the same good ice cream, I had some today.
Two of Jake’s Ice Cream’s Three locations have changed their name and are under new ownership. The locations at Clairmont and North Decatur and Piedmont and 10th Streets are now Muriel and Sebastian’s Ice Cream and Yum Comforts. The new name comes from owner, Robin Chism’s beloved dogs.* Chism was one of Jake’s first customers at the North Highland parlor that closed last May. He visited the store weekly for the Ice Cream and the homemade sandwiches. He loved the store so much he opened his own on North Decatur Road near Emory last year. The store, located in the original Atlanta Baskin and Robbins location has been a hit for Chism. He has enjoyed it so much that he has also purchased the ever-popular Midtown location in September.
After a 6 month run, Chism has decided to make a go of it on his own. He began his mission to create a new company that maintains the quality and eclectic feel they started with. In late November the Midtown store got a facelift and a brand new state of the art ice cream kitchen. Muriel and Sebastian’s is excited about the opportunity to serve the same great homemade ice cream that Atlanta has come to love but to create new flavors. The new ice cream kitchen will allow Muriel and Sebastian’s greater freedom in creating specialty and custom flavors. In addition, the ice cream is made in small batches to insure that each bucket is consistent and is served at its freshest. “The new company will represent Honesty, Integrity, Creativity, Willingness and Openness”, Chism says. He and his staff at the two stores are excited about the opportunity for a fresh start.