Sony to vandalize Atlanta
Sony plans to vandalize Atlanta.
I kid you not. Sony is advertising its PlayStation Portable with a “stealth marketing” campaign that consists of paying people to spray paint pre-fab images of PlayStation characters onto outdoor walls in several big cities around the country. Atlanta is one of those cities.
Apparently, it’s a response to Sony’s realization that traditional forms of outdoor advertising (buses, billboards, etc.) just aren’t reaching their target audience.
Some people have pointed out that Sony’s spray painted ad campaign is both a violation of law and a finger in the eye of local communities working hard to clean up blighted inner city neighborhoods.
Those people are a bunch of killjoys!
I, for one, think that illegally spray painting ads on private property is a great idea. So great, in fact, that I think everyone should be doing it.
To help get you started, I’ve compiled a list of several buildings whose tenants are known supporters of illegal, spray paint “stealth marketing” campaigns.
Sony Business Solutions & Systems Sales Office
3175A Northwoods Parkway
Norcross, GA 30071
Sony Music Inc
1000 Abernathy Rd NE
Atlanta, GA 30328
Sony Pictures Television
2859 Paces Ferry Rd SE # 1130
120 Interstate North Pkwy SE
1050 Centennial Olympic P
Sony-Atv Music Publishing
UPDATE: Prompted by a comment below, I went by Marco’s Pita with a camera to see if a) Sony had sprayed adgraffiti on the building and b) whether Sony had the building owner’s permission. I didn’t see any graffiti — Sony or otherwise — so I left.