The manliness of IKEA

So we’re getting the IKEA soon, right? Well, apparently, it’s going to be good for our relationships.

The book, published later this month, attributes much of the store’s success to the fact that its self-assembly furniture allows men to reclaim their hunter-gatherer roots, and so keep their relationships healthy – by demonstrating to their wives and children that they are capable of masculine tasks.

Despite my love for IKEA, I’m not sure I buy into this whole “IKEA = manly” thing. Because the pleasure of IKEA is the ease of putting the furniture together. There are no nails to be hammered, no holes to be drilled, no caulk or adhesive to be applied. Just a simple allen wrench. In fact, IKEA furniture may be among the least manly furniture to put together. But, you know, whatever works for you…

1 Comment so far

  1. #1Soldier (unregistered) on May 16th, 2005 @ 10:22 am

    [Editor – This comment should probably be on the previous entry]

    Well, Gosh,

    How long did you people from atlanta think you were going to keep these havens of people running from combat? You all know that the army is going to these smaller, more mobile styker brigades and the Units of Action. Sorry atlanta, you are no longer a hide out for those going to retire or those running from the MTOE units….I say it’s about time..

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